Public Image

District 6250's Public Image encompasses public relations, marketing and the impressions our club and our members make through our actions. 

Our goal is provide you with useful information, tools, templates and ideas that will help you enhance the public image of your club in your community and as far as your club reaches with every interaction.

Public Image Team:

Resources: 

The importance of Rotary's Public Image lies in its ability to:

  • Enhance the membership experience: By focusing on a robust and consistent public image, we can offer our members an optimal experience, fostering their engagement.
  • Attract and engage the public: A strong public image helps raise awareness and understanding of Rotary among the public, making our presence more appealing and increasing the desire to participate in our initiatives.

Tips:

Here’s what your club can do to proactively enhance your club’s public image:

  • Use an up-to-date, on-brand Club logo. Create one for free in the Brand Center at My.Rotary.
  • Websites are the new newspapers! It's so important to have a club website so people can find you. Many clubs in our district use Clubrunner, or find other low-cost and easy-to-use platforms.
  • Consider publishing a weekly, bi-weekly, or monthly eNewsletter for the Rotarians in your club. Use Clubrunner’s Bulletin feature or an email marketing platform, such as Constant Contact or MailChimp.
  • Make sure to have a Facebook page for your club. Other social platforms, such as Instagram and LinkedIn are also great to keep your story out there for people to find.
  • Keep your socials active by posting once or twice a week and make sure to share your WHY.
  • Submit news releases to the local media to promote fundraisers, projects, and events (templates below).
  • Follow this facebook page for all kinds of ideas on what you can post! Public Image, Graphics & Ideas Hub
  • Reach out to members on our committee for help with tools or graphics.