Photos tell your story in a fraction of a second. So they need to have heart.
In these photos can you find the heart? The service?
Mostly we see the SELF in Service Above Self. Until we get to the picture of the children holding dictionaries. Yes, the story is about giving dictionaries to children. Surprised?
Now think about the photos you take. Do you capture emotion? Can the viewer identify the service in the image?
I know we love our big checks, but for a big check to tell a story the reader needs to see who’s being helped.
If you want to take a picture of a big check, pair it with one that shows who is helped. Help your readers connect with the real power of a gift, the ‘why’ we’re in Rotary.