If you are working with your club’s public image, congratulations, you have chosen a very important role! #PublicImageIsEverything because it weaves together membership, service projects and helps tell your club’s story to the broader community. It’s important for engaging current members, and attracting new! So…You’ve agreed to help, but what do you do now? Read on for some helpful tips!
Proper Branding:
We are members of the #1 service organization in THE WORLD! It is important for each club to use the logos set up by Rotary International so our branding is recognizable from club to club. Think of it like this, Starbucks guarantees the same products and services from store to store. You know what to expect. Although each club is unique, it should still be recognized as a part of Rotary International. Use the following links to ensure your club is using proper branding:
Meta Business Suite
Most of our district clubs have Facebook accounts, but we should also be using Instagram to enable a broader reach. Different people use different platforms, but there are ways to post to both at the same time. For ease in posting reels, posts and stories, you can use the Meta Business Suite. Meta allows you to schedule and publish simultaneously to both Facebook and Instagram. Here is a YouTube video that offers help in using Meta Business Suite: https://www.youtube.com/watch?v=_V5F34hb_hU
LinkedIn
Setting up and posting on LinkedIn is becoming a universal win! Generally, if someone is involved in a business, they have a LinkedIn account. With Rotary being a world-wide organization, this is a perfect place to post substantial information about your club’s service projects and member highlights. For instructions on how to set up a business page for your club, watch this: https://www.youtube.com/watch?v=fIPuUG6-_ZE
*In general, clubs should be posting through Meta at LEAST once a week, but preferable 3-4 times. LinkedIn can be a bit less with posts once a week. It is completely fine to post the same information on all platforms!
What to Post
Action shots and videos of WHY your club is doing a service project. Each post should be telling the story through the image with a short caption. Take photos of Rotarians in action wearing Rotary swag. In the caption, offer statistics on how many were served or how the money raised will help others. Keep in mind it isn’t about the Rotarians but about the service we are doing! Ask Rotarians to share your posts and reels on their profiles and pages to help spread the good news. This helps the analogs create stronger signals.
Use Hashtags and Links
Hashtags offer a filing system and help users find content, increase engagement, and boost brand awareness. Hashtags should be used on most social platforms, such Meta (FB/Insta), LinkedIn, on posters for event promotions and YouTube. When posting, use 3-5 hashtags. Good hashtags to use on all posts are below:
#TheNameOfYourClub, #District6250 or #RID6250, #PeopleOfAction #Rotary, and the topic your post is about.
Need Assistance?
Our Public Image committee is here to help clubs create proper logos and offer information and assistance with any of your social platform questions. In fact, plan on attending the Vibrant Workshop on November 9th in Tomah, Wisconsin for more information and training on how to navigate your club’s social media.